{"id":1170,"date":"2026-05-15T16:48:40","date_gmt":"2026-05-15T14:48:40","guid":{"rendered":"https:\/\/www.gens-aurea.it\/group\/milestones\/"},"modified":"2026-06-05T16:08:57","modified_gmt":"2026-06-05T14:08:57","slug":"milestones","status":"publish","type":"page","link":"https:\/\/www.gens-aurea.it\/en\/group\/milestones\/","title":{"rendered":"Milestones"},"content":{"rendered":"\t\t
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A legacy that creates future value<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cFor over 25 years, we have developed a model capable of generating long-term value.\u201d<\/p>

A story that began in 1999 and looks to the future with a clear objective: to become a trusted point of reference in the precious metals market, offering high-quality, transparent, and reliable products and services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1999<\/div><\/div>
Origins<\/div>

Opening of the first OroCash store in Monza, marking the beginning of the Group\u2019s activities in the precious metals sector.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t

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1999<\/div><\/div><\/div>
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2009<\/div><\/div>
Foundation of the Group<\/div>

Establishment of the Group and consolidation of its business model within the precious metals market.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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2009<\/div><\/div><\/div>
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2010<\/div><\/div>
International Growth<\/div>

Expansion of the Group\u2019s international presence through the development of OroCash stores in Italy and Spain (OroCaja), and entry into Portugal with Ouro Caixa.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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2010<\/div><\/div><\/div>
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2012<\/div><\/div>
Strategic Partnerships<\/div>

J. Hirsch & Co and Progressio SGR joined the shareholding structure to support the Group\u2019s growth journey.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t

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2012<\/div><\/div><\/div>
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2015<\/div><\/div>
Retail Diversification<\/div>

Opening of the first Luxury Zone store, marking the Group\u2019s entry into the luxury retail segment.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t

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2015<\/div><\/div><\/div>
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2016<\/div><\/div>
Strategic Agreement<\/div>

Acquisition of the exclusive license for the distribution of Alfieri & St. John branded products.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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2016<\/div><\/div><\/div>
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2017<\/div><\/div>
Digital Development<\/div>

Launch of the Luxury Zone and OroCash e-commerce platforms.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t

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2017<\/div><\/div><\/div>
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2019<\/div><\/div>
Change of Control<\/div>

Acquisition of Gens Aurea S.p.A. by Springwater Capital LLC.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t

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2019<\/div><\/div><\/div>
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2020<\/div><\/div>
International Expansion<\/div>

Acquisition of Super Efectivo and strengthening of the Group\u2019s international presence abroad.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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2020<\/div><\/div><\/div>
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2022<\/div><\/div>
Entry into Investment Gold<\/div>

Launch of the Aurea Invest e-commerce platform dedicated to investment gold.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t

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2022<\/div><\/div><\/div>
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2023<\/div><\/div>
Sustainability & Compliance<\/div>

Completion of an LCA study on pure gold in compliance with ISO 14040 and ISO 14044 standards.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t

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2024<\/div><\/div>
Growth Through Acquisitions<\/div>

Acquisition of GIOIAPURA and AlphaGold, expanding the Group\u2019s positioning in the retail and digital segments.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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2026<\/div><\/div>
Evolution of the Investment Platform<\/div>

Transformation of Aurea Invest into Orocash Invest, with the introduction of the Savings Plan and a dedicated app for investment management.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tGroup<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tSustainability report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A legacy that creates future value \u201cFor over 25 years, we have developed a model capable of generating long-term value.\u201d A story that began in 1999 and looks to the future with a clear objective: to become a trusted point of reference in the precious metals market, offering high-quality, transparent, and reliable products and services. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1158,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1170","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMilestones | Gens Aurea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gens-aurea.it\/en\/group\/milestones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milestones | Gens Aurea\" \/>\n<meta property=\"og:description\" content=\"A legacy that creates future value \u201cFor over 25 years, we have developed a model capable of generating long-term value.\u201d A story that began in 1999 and looks to the future with a clear objective: to become a trusted point of reference in the precious metals market, offering high-quality, transparent, and reliable products and services. 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