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Our Mission

Gens Aurea S.p.A.Group works with commitment and competence, guided by constant vocation to improvement, in order to be the first operator in the sale of gold and precious items, and become the benchmark in investment gold and in the pledge sector.

Through the Retail channel, the Group aims to be the first choice in the purchase of jewelry and watches.

Values that make a difference


We operate with the utmost respect of the customer and in complete honesty. We are fair and responsible: in every occasion we always adopt a transparent behavior.


We offer a range of complementary and synergic products and services to make any dream or need possible.


We are curious visionaries and design lovers; we create revolutionary solutions that break the rules and exceed expectations.


We work with growing enthusiasm always aiming for excellence, listening to our intuitions and hearts.


Our skill is a safe choice for our customers; we are competent and professional in all our actions.


We are proud to be the benchmark in the jewelry market. However, we do not stop looking to the future to achieve new goals.