Made in Italy jewelry between tradition and contemporary design.
A distinctive identity that, since 1977, has combined creativity, stylistic research, and innovation, helping redefine the codes of contemporary Made in Italy jewelry.
Since 1977, innovation and style in designer jewelry
Alfieri & St. John is a Made in Italy jewelry brand founded in 1977, active in the contemporary jewelry segment and focused on design applied to precious metals.
The brand stands out for its unconventional approach compared to traditional jewelry, based on stylistic research, formal experimentation, and the use of innovative materials and finishes. Over time, it has established a recognizable market positioning, developing a design-oriented offering distributed through retail channels and a network of more than 300 retailers.
Within Gens Aurea S.p.A., the brand oversees the highly creative jewelry segment, contributing to the expansion of the Group’s design-focused offering.
The brand represents the Group’s most glamorous positioning, combining design, creativity, and a distinctive identity.