An integrated Group with a 360° vision of gold
Gens Aurea S.p.A. operates in the gold and precious metals market through a multi-channel approach focused on creating sustainable long-term value.
Our goal is to strengthen an integrated model within the gold market, making the value of precious metals accessible while generating sustainable value throughout the entire lifecycle of gold.
Who we are
Gens Aurea S.p.A. is a leading European group in the trading of gold and precious metals, operating in the market for over 25 years and registered with the OAM (Organismo Agenti e Mediatori).
The Group operates across three business areas — gold buying, jewelry, and investment gold — through a vertically integrated business model, supported by an ecosystem of 8 internationally recognized brands (Orocash, Luxury Zone, GIOIAPURA, Alfieri & St. John, OroCaja, Super Efectivo, Ouro Caixa, Orocash Invest).
With over €830 million in revenue, an Adjusted EBITDA of €105 million (2025 data), and more than 530 physical stores, the Group manages over 11 tonnes of gold per year — equivalent to 1% of the global market.
Gold & Precious Metals
The Group operates in a regulated sector in full compliance with transparency and regulatory standards.
Jewelry & Diamonds
An active player in the jewelry sector, meeting the needs of a broad and diverse customer base.
Investment Gold
A structured approach to wealth diversification through gold, tailored to different investment profiles.
A multi-channel model for the gold and precious metals market
The widespread presence across the territory enables Gens Aurea to offer a reliable, qualified, and customer-oriented service, responding comprehensively to the needs of the precious metals market. The synergies among the Group’s brands strengthen commercial and operational efficiency and support a distinctive positioning based on security, quality, and brand recognition.
Experience. Vision. Strenght.
Gens Aurea develops its business through a circular and sustainable model, enhancing the synergies among its brands and the strength of its market presence.
An approach that enables the Group to contribute to the evolution of the sector towards increasingly structured, reliable, and customer-oriented standards.