Our growth is built on sustainable development and the creation of long-term value, driven by the integration of our brands and the strength of our market presence.
The Group operates across three business areas — gold buying, jewelry, and investment gold — through a vertically integrated business model, supported by an ecosystem of 8 internationally recognized brands (Orocash, Luxury Zone, GIOIAPURA, Alfieri & St. John, OroCaja, Super Efectivo, OuroCaixa, Orocash Invest).
An operational model built on transparency, integrity, and regulatory compliance
An integrated model for the purchase and management of investment gold
A growing omnichannel model across online and European retail markets
Gens Aurea S.p.A. is a leading European group in the trading of gold and precious metals, operating in the market for over 25 years and registered with the OAM (Organismo Agenti e Mediatori).
With over €830 million in revenue, an Adjusted EBITDA of €105 million (2025 data), and more than 530 physical stores, the Group manages over 11 tonnes of gold per year — equivalent to 1% of the global market.
The Group is based on an organizational model that places people, skills, and collaboration at its core.
Through training, know-how sharing, and integration among the different business areas, Gens Aurea promotes a culture focused on quality, responsibility, and the creation of long-term value.
Continuous training, organizational well-being, and team cohesion are strategic drivers for the Group’s sustainable growth.